Alan Designs played a pivotal role in Rolls-Royce's branding revamp for the iconic Cullinan SUV, reimagining how the vehicle’s luxury persona is communicated both digitally and physically. The collaboration was focused on reinforcing Rolls-Royce’s image of timeless elegance while incorporating modern, forward-thinking elements that appeal to a new generation of luxury car enthusiasts
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Rolls-Royce
Industry
AutomobileYear
August 12, 2023Product
Personal-BrandingSoftware
PhotoshopAlan Designs was tasked with developing a comprehensive branding strategy that not only elevated the Cullinan’s visual identity but also redefined the customer journey—from initial digital touchpoints to the in-car experience.
The team at Alan Designs meticulously crafted a visual language that aligned with Rolls-Royce's heritage of sophistication. In addition, Alan Designs worked on a cohesive branding approach for external marketing materials, including brochures, websites, and social media platforms, all while maintaining a consistent narrative of unparalleled luxury.
Special attention was given to enhancing the sensory elements of the Cullinan’s branding, with tactile and visual cues designed to evoke a sense of exclusivity, craftsmanship, and modern innovation. The emphasis was on creating an experience that is not only functional but also evocative of Rolls-Royce’s heritage—providing smooth transitions, visually rich displays, and a minimalistic yet luxurious feel.
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