Alan Designs played a pivotal role in the comprehensive branding and package design for Milma Cookies, a new product line aimed at expanding Milma's presence in the snack market. Our team task was to create packaging that not only attracted attention on crowded store shelves but also communicated the quality and heritage associated with the Milma brand. Alan Designs began by thoroughly researching consumer behavior and market trends in the snack industry, identifying key visual elements that resonated with target demographics such as families, children, and young adults.
WHERE EVERY BITE MELTS INTO PURE DELIGHTS
Milma Cookies
Industry
FoodYear
February 9, 2023Product
Personal-BrandingSoftware
PhotoshopWe crafted a series of design concepts that combined playful, vibrant colors with rich, organic textures, reflecting the wholesome ingredients used in the cookies. The packaging featured illustrations of the cookies alongside fresh ingredients like milk and butter, visually tying the product back to Milma's dairy roots.
Alan Designs chose soft, edge-rounded typography to evoke warmth and approachability, making the product feel inviting and family-friendly. We also integrated subtle design cues, like vintage-inspired patterns, to honor Milma’s legacy while presenting a modern and exciting new product.Throughout the process, Alan Designs collaborated closely with Milma’s marketing and product development teams, gathering feedback from focus groups to ensure the design resonated with the target audience.
We iterated on the design multiple times, refining details like the arrangement of product information, iconography, and the balance of colors to enhance brand recognition and shelf impact. The final package design successfully bridged Milma’s reputation for quality and tradition with the fun, vibrant essence of a modern snack, positioning Milma Cookies as a premium yet approachable treat that appeals to all age groups.
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