The design process began with a deep dive into Ayyaka’s core values and product origins. Alan Designs created a brand logo and packaging that combined earthy tones and minimalist illustrations, emphasizing the organic, hand-harvested nature of the cardamom. Each packaging element was carefully designed to stand out on store shelves while maintaining an air of exclusivity.

The packaging was designed to stand out on retail shelves, offering a sense of luxury while maintaining a connection to nature. In tandem, Alan Designs crafted a digital branding strategy that included a refreshed website, social media visuals, and promotional campaigns aimed at food enthusiasts, chefs, and health-conscious consumers. Through this holistic approach, the collaboration with Ayyaka Cardamom resulted in a brand that seamlessly communicates purity, authenticity, and sophistication, positioning it as the go-to choice for discerning customers seeking the finest cardamom.