Alan Designs recently collaborated with Eastern Condiments on the design and branding of their new Pepper product packaging. Tasked with refreshing the look of the brand while maintaining its authenticity, Alan set out to create a packaging design that would capture the essence of Eastern’s reputation for high-quality spices and appeal to both traditional and modern consumers.
THE PERFECT
EASTERN
Industry
CONDIMENTSYear
April 17, 2022Product
Personal-BrandingSoftware
PhotoshopAlan Designs began by researching consumer trends in the spice industry and analyzing the existing market for pepper products. We noted the importance of a clear and sophisticated design that could communicate both quality and freshness. For the packaging, we chose to incorporate deep, earthy tones like rich black and organic greens to evoke the natural origins of the pepper. These colors were complemented by accents of gold to signal the product’s premium status, giving it an air of elegance and sophistication.
Throughout the project, Alan Designs collaborated closely with Eastern’s marketing and product teams to align the design with their strategic goals, including shelf impact and consumer engagement. The packaging was designed not just for physical retail but also optimized for online platforms, with clean visuals and sharp details that translated well across different mediums. Alan Designs use of textured finishes on the packaging added a tactile quality, giving the package a premium feel and making it stand out from competitors
The result was a successful product launch that strengthened Eastern Condiments' position in the market and resonated with consumers looking for high-quality, authentic pepper. Alan Designs , design not only elevated the product's perceived value but also reinforced the brand’s heritage of excellence in the spice industry.
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