Alan Designs had the opportunity to collaborate with Pepsi UAE for the branding of their pavilion at the 2020 Dubai Expo, one of the most high-profile global events. Our primary responsibility was to design a visually stunning brand experience that would resonate with a diverse international audience while reinforcing Pepsi’s reputation as a forward-thinking, innovative brand.
RISE UP, BABY!
Pepsi
Industry
Soft DrinksYear
October 22, 2022Product
Personal-BrandingSoftware
PhotoshopAlan Designs began the project by conducting extensive research on Expo themes such as freedom and unity, ensuring that Pepsi's branding aligned with these overarching messages. we developed a dynamic visual identity that reflected the spirit of the Expo and Pepsi's role as a global leader in the beverage industry. Alan Designs focused on creating eye-catching designs that fused Pepsi's signature colors—blue, red, and white—with futuristic elements like bold geometric patterns, bold typography, and digital displays.
The aim was to create a cutting-edge, immersive experience for visitors, highlighting Pepsi’s commitment to freedom and unity. Working closely with the Pepsi UAE team, Alan Designs create a variety of branded materials for the expo, including large-format graphics, interactive digital interfaces, and promotional items. We incorporated elements of local culture and architecture into the design to ensure the expo felt connected to its host country, while still maintaining Pepsi's global identity.
Throughout the project, Alan Designs led multiple rounds of feedback with stakeholders, refining the visuals to create a seamless integration between Pepsi’s global image and the Expo’s themes. Alan designs helped transform the Pepsi into a memorable destination, leaving a lasting impression on the millions of visitors who attended the Expo. The final result was a bold, futuristic branding that successfully communicated Pepsi’s innovative vision and its dedication to shaping the future of sustainability and consumer engagement.
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